Are you tired of copying and pasting long, complicated URLs in your emails or social media posts? Say hello to – a handy tool that allows you to shorten your links with just a few clicks. But what exactly is it, and how can it benefit you? In this blog post, we’ll dive into the world of URL shorteners and explore the pros and cons of using So sit tight and get ready to simplify your online life!

What is is a URL shortener, which means that it takes long and complicated URLs and creates shorter, more manageable versions. This tool was created by YouTube to help users share their videos more easily on social media platforms or in emails.

The way works is simple – you just need to copy the long link that you want to shorten and paste it into the box provided on the site. Click “Shorten” and voila! You have a new, shortened version of your original URL.

One great benefit of using is that it saves space when sharing links on Twitter or other social media sites where character count is limited. Additionally, this service allows you to track how many clicks your shortened link receives through its analytics feature.

It’s worth noting that while can be useful for personal use, businesses may prefer to use branded URL shorteners instead. These allow companies to create custom URLs with their own domain name for added branding purposes.

How to use

So, you’ve stumbled upon and you’re wondering how to use it? Don’t worry – it’s actually quite simple!

Firstly, it’s important to understand that is simply a shortened URL for a YouTube video. This means that the actual video is hosted on YouTube, but this shortened link makes it easier to share the specific video with others.

To use, all you need to do is click on the link or copy and paste it into your web browser. It will take you directly to the YouTube video in question.

From there, you can watch and enjoy the content as usual. You can also like or dislike the video, leave comments, and even share the full-length YouTube link with others if you wish.

One thing to note is that because is just a shortened URL for a YouTube video, any actions taken (such as likes or comments) will be reflected on the original full-length YouTube page.

Using couldn’t be simpler – just click or copy/paste and enjoy!

Pros and Cons of


One of the biggest advantages of is that it provides a quick and easy way to share YouTube videos. Instead of copying and pasting a long URL, users can simply use this shortened link. It’s also great for social media sharing, as it takes up less characters in a tweet or post.

Another pro is that it allows for tracking clicks on the link using platforms like Bitly or Google Analytics. This feature helps content creators understand their audience better by seeing how many people clicked on the link and where they were coming from.


On the downside, using can make it difficult to remember what video you’re linking to without clicking on it. This issue may not be significant when sharing one or two links but could become cumbersome if you regularly share multiple links.

Additionally, some people might hesitate to click on a shortened link because they don’t know where it will take them. While has become widely recognizable as a legitimate shortener for YouTube links, there are still concerns about malicious shortened URLs.

While there are both pros and cons to using, its benefits outweigh its drawbacks for most users who want an easy way to shorten their YouTube video links and track clicks.

Alternatives to

While is a great platform for video hosting and sharing, there are other alternatives that you can consider depending on your needs. One of the most popular alternatives is Vimeo. It has a more professional look and feel than YouTube and allows users to upload high-quality videos without ads.

Another alternative worth considering is Wistia, especially if you are using videos for business purposes. Wistia provides in-depth analytics that allow you to track viewer engagement and conversion rates. Plus, it offers customization options such as adding calls-to-action within your videos.

For those looking for an open-source option, PeerTube may be the way to go. It’s free to use and community-driven with no ads or tracking cookies involved. However, note that it may not have as large of an audience as YouTube or Vimeo.

Loom is another alternative that focuses on screen recording and video messaging rather than traditional video hosting like YouTube or Vimeo. It’s perfect for remote teams who need quick ways to communicate through video messages.

Ultimately, the best alternative for you depends on your specific needs and goals when it comes to video content creation and sharing.


To sum up, is a powerful tool for video marketing and content creation. It offers users an easy way to create stunning videos and animations without requiring any technical skills. It has a simple interface that allows beginners to quickly get started with creating their own videos.

However, like all tools, it comes with its pros and cons. While it’s affordable and user-friendly, some users might find the limited customization options too restrictive for their needs.

If you’re looking for alternatives, there are plenty of other video editing software available in the market such as Adobe Premiere Pro or Final Cut Pro which offer more advanced features but come at a higher cost.

If you’re looking for a quick and easy way to create professional-looking videos without breaking the bank or investing your time in learning complicated software then could be an excellent choice for you!

By Admin

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